Here are practical steps you can do today to promote your products.
Staying top-of-mind with customers is critical to maintaining and growing relationships, but without a full and dedicated marketing team, this can prove cumbersome for businesses who are already busy but looking to grow.
Claire and Alex who manage the Plant Parts Ltd marketing share some thoughts on some key things to bear in mind to ensure your presence is consistently felt by your customers and encourage sales.
Don’t forget, we can help with any of these topics and even supply imagery and content for you to share, or we can do so on your behalf.
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Build a Consistent Communication Plan
Establish regular touchpoints with your customers through:
- Email Updates: Share valuable insights, industry trends, or relevant updates in a concise format. These should be collated from your overall marketing efforts that month (so any published stories, case studies or new products). You may have already shared on social but that doesn’t mean your email subscribers have seen it. You can do this is the form of Scheduled Newsletters: Use tools like Mailchimp or Constant Contact to automate periodic updates and even post these newsletter to LinkedIn to double up the use of your content (ask us how).
- Phone or Video Check-ins: We know a personal call or virtual meeting fosters stronger connections and allows for tailored discussions but what if you are short on time? Send follow up emails asking for feedback whether you made the sale or not to keep them connected to your team. Voice notes are also an increasingly popular way to make quick, uninvasive contact with customers.
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Leverage Social Media Thought Leadership
Position yourself as a trusted advisor by:
- Sharing thought leadership content on platforms like LinkedIn. Explore topics relating to your industry or customers (such as a new machine on he market or challenges for end users) to position yourself an a credible authority and establish trust.
- Engaging with customer posts by liking, commenting, and sharing. The key word is social! Be authentic about your engagement with your community and don’t always focus on what you want to sell, but what your customers are seeking.
- Posting short-form videos, quick tips, or case studies to demonstrate expertise are a great way to establish interest. Keep them to around 30 secs max. There are a few great FREE web based resources you can use to set up templates and quickly share into your social channels or emails.
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Host Value-Driven Events and gatherings to share content
Organise virtual ‘events’ to provide value while showcasing your expertise:
- Webinars on industry trends, best practices, or problem-solving strategies.
- Roundtables to facilitate discussions between like-minded professionals.
- Informal meetups to build deeper relationships and foster networking opportunities.
Invite people via email OR pre record information about your new product or topic and share this directly, asking them to reach out to you should they want to see more on a specific topic. There are tools available online to help style your video (which can be done on your phone) and then uploaded to bitley.com for free so the video is easily shareable.
Even without a dedicated content team, you can offer value by:
- Sharing curated articles or insights relevant to your customers’ industries.
- Writing short blogs or posts that address common challenges or questions.
- Creating simple guides, templates, or tools that help customers solve problems.
Explore our website for some ideas and remember, you can always repurpose ours.
Key things to do today:
- Decide on one objective for each month for this year, for example:
Jan – Set up marketing calendar / write one post per week for socials
Feb – Write a case study and share in email
March – Provide a summary of a new product line and record your sales team explaining the information to share.
- Contact your customers via email asking them for their feedback and reviews in return for a small incentive (either via your email platform or individually).
- Brainstorm a topic or case study you can share for each month of the year – this way you know in advance what you will be sharing on socials and in email, taking the thinking time away from managing your business.
- Post any articles you do have directly into Linkedin (if you have a company page).
If you need help or support with any of the above to help promote your FDC product line, please let us know.
Alex and Claire